Team Post#3:Example of the expansion.

Here's a story of Walmart in my counry. When Walmart first came into SouthKorea(1998), there were already a huge megastore chains(E-Mart) that have some years of experience. It was challenging to Walmart, but Walmart didn't consider it that much. Now, Walmart has 16 stores in SoughKorea, whereas E-Maart has 74 stores with 1/7 annual sales of E-Mart(5.6bil dollors)
Experts analysis point out some factors Walmart should have known.
(1)Korean customers prefer bright and fancy store(atmosphere and service)
(2)They prefer a near store from home(E-Mart is located in the dountown)
(3)even in price, Walmart doesn't have advantage
and unfortunately, there was a supermarket that had registered "Walmart" as theirs, so Walmart should open their shop with another name(Macro)
For Walmart, it must be a lesson that they should study more before expand distribution.